воскресенье, 3 июня 2012 г.

Newspapers Murmansk in the new year with old problems



It turns out the celebration of the Old New Year - is not only a topic for jokes of our comedians, but a real fact. This morning at the post office had to deal with postwoman that looked very ... At the same time I had made ​​the remark that the more useless men like this ( his arrival at 9 am in the mail) women scoff at t. to. last night was New Year and only what it can do is lie down on the keyboard.




That's how you celebrate, but more slowly (no salutes, fireworks and other loud pyrotechnics ).




In my small survey in the blog, people increasingly believe that ... Happy holidays ... There was no answer, that everything was super and very little that: ... No special experience, ...





And yesterday was a day of printing. From what I have to congratulate my colleagues on the shop floor. :-).








Although the holiday, some not very festive and the reasons it is expected ( of which I. said in December 2008. ). An interesting situation has turned on this issue. Call yesterday from one of the TV.... they say we want to interview on the occasion of your prof. holiday ... I'm back... like always Zaimka. Here we are, the light in the face of the microphone in the head (all as it should ).



And so it began ( I do not remember verbatim ): ... party situation in the market of printed media r. Murmansk, the sharp rise in prices from Marpa ( more than 50 %) and the effects of the crisis ( nifiga a festive interview). In general, responded that the specifics of sales so far, everything will be clear in 1-2 weeks, but the waiting and worrying about advertisers who cut marketing budgets are told, but at the same time mentioned that developed anti-crisis measures, financial measures until normal .



I do not know what they were at the studio cut, naredaktirovali ( I myself have not watched their broadcast ), but now call the advertiser, to ask whether all is well with us, here, then I remembered what pearls can sometimes give editorial media. In general, asked them to write Kompashki ether so to speak... for review.









Now back to what happened in the print media market in Murmansk after the New Year. Marpa, as promised by adcki lifted prices. What we (the editors CP) received a barrage of angry phone calls from readers on the first working day, although they then nothing to do with, holiday, prices have remained the same. Here for example, in post offices in the prices of newspapers remained the same as private owners looking at the actions of Marpa also increased their margins, but still less. And the whole ... e. Editorial. Guide Marpa did not even bother to notify their employees about the root causes of the increase in prices.



But the increases in our expense paid his vendors, and in fact in November was still crying about his bitter fate, and about what is bad government in its tax policy.












clickable image.







we (the. TVNZ Murmansk. ) And AIF have reduced banding, but retained staff. In principle, ambiguities advertisers with budgets (the amount of advertising has decreased and, consequently, require less bands ) and the need to reduce costs (reducing the cost of printing, paper, mail services ) - it is a sensible step, but a temporary. but m. to. newspaper became less and the price of a second longer, the public and outraged. :-(.







Smaller publications along the way do not stand up as the global economic changes ( the situation with Marpa and the global economic crisis), and transferred its stamp on the printing machine.









That's how we came into the New Year with old ( expected ) problems. but m. to. nothing is eternal, then this whole mess, sooner or later, and everything will settle down to normal.








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